Your True Colours

Summary

The colour itself influences people's decisions in different ways and situations. Marketing world succesfully using psychology of colours for it's interests.

Researcher John Ott discovered that colour might directly affect our nervous sistem. For example, red colour evokes subjective reactions of increased energy and hunger, that is why we could see this colour in restaurants, such as McDonald's. Cultural differences could also affect people to prefer different products, French will eat grey tinned peas, while the British will not.

To sum up, psychology of colours is an interesting area for research, furthermore it could play a great role in person's everyday life.

Picture:
http://toko.deviantart.com/art/find-the-colour-95291501